Get Rank 1 in Google? Because of the growing popularity of blogging world, many people are interested to make the article. Because that article it kind of content is most easily made.
But it was not meant to be taken lightly.
In fact, make an interesting article reading was not easy.
So even though it was published many articles on the website, none gets the attention of the crowd. Though (probably) have applied the name of SEO.
This is the main problem of bloggers and the maker of the article.
Already tired of making the article...
No one visited website...
No one reads to completion...
And finally the article they failed to get ranked on Google.
If you as an article writer often wondered why the article you never read, never get good rankings in Google, this is the right guide for you.
But it was not meant to be taken lightly.
In fact, make an interesting article reading was not easy.
So even though it was published many articles on the website, none gets the attention of the crowd. Though (probably) have applied the name of SEO.
This is the main problem of bloggers and the maker of the article.
Already tired of making the article...
No one visited website...
No one reads to completion...
And finally the article they failed to get ranked on Google.
If you as an article writer often wondered why the article you never read, never get good rankings in Google, this is the right guide for you.
Forget SEO
Deceived by the title of the article?
For those of you who are already familiar with SEO, must have heard that the article should be optimized for search engines in order to get high rankings in Google... Right?
The term SEO-friendly articles.
Unfortunately, these concepts are outdated!
The opposite happened. Those who apply SEO techniques (old school) fails, and they forget about SEO when writing articles just to get high rankings.
Crazy right.
This is because they are the focus of the SEO unconsciously instead create articles for the machine. Articles that are not interesting read by humans.
So most of these guides will teach how to create articles that "human-friendly".
First, which we regard as an SEO article is like this:
Have a keyword density of a percentage
Length of at least 300/500 words
Bold, underline, italic in any keyword
Keywords in the title, first paragraph, last paragraph
Keywords in the meta description
Using subheader (h2-h6), which contains the keyword
But now... Forget all the rules earlier.
This is the reason,
Search engines now rely on human response when determining the ranking.
So that your article should be of interest to humans.
Now, if you are the author. So that your book sold out whether you will think about the placement of key words in bold, subheader number?
Definitely not.
Good writers do not think about optimization for the engines. They optimize for humans, how to make humans love writing them, and recommend it to others.
Therefore, 8 optimization was not good.
The concept of the article is good for humans and search engines
Question for you:
What makes a website content to get high rankings?
The answer, backlink.
(Meaning: links from other websites to your website)
All SEO practitioners acknowledge that the current backlink is the biggest factor that affects how your content ahead of the competition in Google search results.
Wait a minute... but not just any backlink.
Backlink was a double-edged sword, if obtained by devious means it will be dangerous. Best Backlink awarded on the willingness of others because they want to recommend your content.
Can already picture?
Back again to the earlier discussion. If you create an article for the machine, whether it can make a man interested?
Can not. Precisely humans will be disrupted.
Therefore, so that others will recommend your content in the form of backlinks then you should write articles that human-friendly.
Interesting article to read for humans.
Here's how.
What makes a website content to get high rankings?
The answer, backlink.
(Meaning: links from other websites to your website)
All SEO practitioners acknowledge that the current backlink is the biggest factor that affects how your content ahead of the competition in Google search results.
Wait a minute... but not just any backlink.
Backlink was a double-edged sword, if obtained by devious means it will be dangerous. Best Backlink awarded on the willingness of others because they want to recommend your content.
Can already picture?
Back again to the earlier discussion. If you create an article for the machine, whether it can make a man interested?
Can not. Precisely humans will be disrupted.
Therefore, so that others will recommend your content in the form of backlinks then you should write articles that human-friendly.
Interesting article to read for humans.
Here's how.
1. Learn the candidate character reader
Not all topics of interest in reading have the same demographics.
There are young people, adults, the majority of men, women, and others.
For example an article on readers may finance the majority of men aged 25 and over. While the article on the younger gaming enthusiasts.
Report please..
... In order to understand what is the character of the reader?
The goal that you can customize the content of the article, especially the writing style to the character of your readers.
So that your articles readable.
If your readers a majority of young children, use language more relaxed. If you are a parent reader use more formal language, but do not be boring.
Your article will not be interesting if it is not adapted to the character of the reader.
If your website is a blog, you do not have to write according grammar. Rigid writing can be will make your boring article.
To determine the demographics of readers of the website, you can see from some of the following media:
- Google Analytics (Audience> Demographics> Overview)
- A community site where people who are enthusiastic about your niche gather
Pictured above is an example of the demographics of readers of Google Analytics.
2. Stimulate the reader with an interesting title
Did you know... That there are 100 people who stopped, 80 people will read the title. But only 20 people who will read the contents of the article.
That is, if not optimized.
Means you lose a huge potential.
Let us remember back when doing a search on Google. What makes us choose one website?
Title... Right?
So do not make a title at random.
Suppose if you search in Google with the keywords "how to repel flies", then ranked 1-3, titled like this:
- 5 Ways Dispelling Flies
- 5 Practical Ways to Drive away flies from the house in 30 Minutes
- Tutorial, Tips How To Expel Flies Naturally latest and most complete
The first article title... Familiar.
The format of writing the title as the number 1 is too standard, there are no other factors that make people interested in reading.
Now we see a second title:
There are words like "practical" and "within 30 minutes". Compare that with the first one, from the title we can imagine this article most interesting.
If the first title like eating out, the second heading out + ketchup.
Humans who do a search on Google always want the best and easiest solution of their problems. This is what we have to offer.
That's why the title should have the word "ketchup".
And what about the third title?
The third title is a victim of excessive optimization by incorporating a variety of keywords as much as possible, ignoring the factor is whether or not to read.
Never use the title of the 3rd.
Your article will be impressed cheap.
The technique of making the title is very important, even as the importance then I make one special article that discusses the title.
3. Your article will not be read word-for-word, do this to outsmart
The article on the website is different from the book.
You also must have passed most of the writing before getting on to this third point.
This is natural.
Most readers pass most of our writing, they do not read, but do scanning or skimming.
Trying to take the important points only.
Readers pattern is named F-shaped pattern because as the letter F.
So they do the scanning vertically, and then when you find an interesting phrase before they read horizontally.
The following figure is derived from studies using eye movement tracking device when reading the content on the website.
As shown in the figure, most people only read the full at the top. As you go down, the less they read.
This is contrary to our will as a writer.
We want them to read as long as possible!
The reason is important:
The longer they spend on your website, it will create a "bond" strong between you and the reader. So that the reader will be more in love with you.
Fortunately, there are 2 ways to outsmart.
Do not follow the advice of teachers Indonesian
In the Indonesian lessons at school, we suggested that the first paragraph contains 4-5 sentences, but the teaching is not good for the article on the internet.
The paragraph that contains too many posts will make eyes tired.
Because it should be a maximum of 3-4 lines, with a horizontal length of no more than 20 words.
In addition to a brief paragraph, you can also use subheader to cut between the sections so that your article so much "lighter".
See this image as a comparison:
This is contrary to our will as a writer.
We want them to read as long as possible!
The reason is important:
The longer they spend on your website, it will create a "bond" strong between you and the reader. So that the reader will be more in love with you.
Fortunately, there are 2 ways to outsmart.
Do not follow the advice of teachers Indonesian
In the Indonesian lessons at school, we suggested that the first paragraph contains 4-5 sentences, but the teaching is not good for the article on the internet.
The paragraph that contains too many posts will make eyes tired.
Because it should be a maximum of 3-4 lines, with a horizontal length of no more than 20 words.
In addition to a brief paragraph, you can also use subheader to cut between the sections so that your article so much "lighter".
See this image as a comparison:
Where better, read the left or the right?
Apply inverted-pyramid (inverted pyramid)
In writing news articles, inverted pyramid method used by journalists to direct the reader to understand what the main core of a news.
So readers who are interested in the big picture will continue reading.
This technique will be utilized.
I do not know how many times I have not finished reading the article when it interesting, but the format makes it easy to read.
What do you feel when you have to read the article:
No matter how good the content of the article, it's useless if it is not legible.
Especially if you are the target demographic is age 40+ who has decreased vision.
I often hear the elderly complain when reading an article in front of the computer, he is too small and difficult to read.
Do not abuse them.
Use a font and size that is easy to read. Fonts like Arial, Helvetica, Sans Open, Roboto, Georgia, is a common font used on the website, use fonts like this than not common.
Google Fonts have a collection of nice font, for free, and you can immediately use on the website.
If confused, better not to use a particular font.
For further details:
This is a major factor in the success of making the article.
The more weight your article, the reader more satisfied, and the more who will recommend you to other people's articles.
Remember earlier... The reader satisfied = search engine satisfied.
To make a weighty article that can satisfy your readers have to do the research.
But the problem is,
Weighted articles can only be made by writers who knew all about the topic.
You will not be able to create articles that weighs without understanding what is covered and only the capital there cheating cheating here.
The solution is easy...
If you are not an expert in the topic of the article that you create, multiply the time to read other similar articles. Then use the ID card method to create quality content.
This research stage is often overlooked by bloggers.
Therefore, unfortunately, in Indonesia is still a lot of articles that are not weighted.
One of them is the following example:
This article I found on Google, the topic is "how to increase productivity".
Try to note the contents of the article:
Let's surgical article above (without intending to discredit the author):
Let us discuss further.
Common types of articles on the internet, there are 2: information or guidance.
If the article in the form of a guide, it should really be a guide...
... Not just reading.
(For example an earlier article should still guide)
So, a good guide article content can be used as guidelines for the handle when the reader will be doing something related to the article.
For example:
Back to the example above article.
After reading the contents of the article is about what the reader?
Whether they increase productivity?
I think they immediately close the browser tab without doing anything that could increase productivity, then immediately forgot it in 10 minutes.
One more thing you need to remember:
The article weighs always long, but long articles do not necessarily weigh
There is a fatal mistake that is often made by the author of the content, the writing too much ado because they want to get a certain number of words.
This is because the said article length = good for SEO.
But the important thing is actually not its length, but its weight.
Here are two examples of the composition of the article:
Articles A vs B
To make the article and you want to-not-would have to be an expert in the topic you raise, if not then you will produce articles A.
That's why doing research before writing an article.
The most important point at number 2.
There are 2 reasons...
First, because if you read the hearts of the little mistakes will be overlooked.
Secondly, I believe that this must happen, in your article will appear LOT sentences sound strange when spoken. This anomaly will appear when the article is read by the voice.
When reading, imagine you're presenting in public or telling a story with your friends (depending on the type of article).
Image
Articles without the boring image.
Just because as writing articles, then you feel no need to include a picture. Either because I was lazy or other reasons.
Do not also just to decorate.
Pictures in the article to explain difficult concepts explained only by writing.
Looking further, these benefits the image in the article:
Links to other pages and to other websites
If possible, include internal links to other articles related to the topic you are writing the article because it will improve the structure of the website.
In addition to internal links, links to other websites are also very important.
Revenue distribution
There are some basic tips that you can do to market their content:
Apply inverted-pyramid (inverted pyramid)
In writing news articles, inverted pyramid method used by journalists to direct the reader to understand what the main core of a news.
So readers who are interested in the big picture will continue reading.
This technique will be utilized.
The top (front) articles should contain the main features of your article and the reasons why they should read the article further.
Thus more and more readers will continue to read until the end.
Thus more and more readers will continue to read until the end.
4. Follow the following formats so that your writing legible
I do not know how many times I have not finished reading the article when it interesting, but the format makes it easy to read.
What do you feel when you have to read the article:
- Letters are too small or too big
- His narrow vertical spaces
- Using fonts that are hard to read
No matter how good the content of the article, it's useless if it is not legible.
Especially if you are the target demographic is age 40+ who has decreased vision.
I often hear the elderly complain when reading an article in front of the computer, he is too small and difficult to read.
Do not abuse them.
Use a font and size that is easy to read. Fonts like Arial, Helvetica, Sans Open, Roboto, Georgia, is a common font used on the website, use fonts like this than not common.
Google Fonts have a collection of nice font, for free, and you can immediately use on the website.
If confused, better not to use a particular font.
For further details:
- Use a font that is easy to read or do not use special fonts if you are confused
- Size between 14-22px
- Horizontal width between 480-720px
- Line-height between 1.5-2em
- Margin under paragraph between 1.5-2em
5. Improve the quality and weight of the contents of your article
This is a major factor in the success of making the article.
The more weight your article, the reader more satisfied, and the more who will recommend you to other people's articles.
Remember earlier... The reader satisfied = search engine satisfied.
To make a weighty article that can satisfy your readers have to do the research.
But the problem is,
Weighted articles can only be made by writers who knew all about the topic.
You will not be able to create articles that weighs without understanding what is covered and only the capital there cheating cheating here.
The solution is easy...
If you are not an expert in the topic of the article that you create, multiply the time to read other similar articles. Then use the ID card method to create quality content.
This research stage is often overlooked by bloggers.
Therefore, unfortunately, in Indonesia is still a lot of articles that are not weighted.
One of them is the following example:
This article I found on Google, the topic is "how to increase productivity".
Try to note the contents of the article:
- Understanding productivity
- The importance of productivity
- Up early
- Have a purpose
- Learning from others
- Avoid feeling overwhelmed
- Take time to rest
- Pray before work
This expression of me after reading the article above:
- People who want to improve the productivity of information did not need to be given an explanation of the importance and understanding of productivity
- Points 3 through 8 is all the information that should have been known by most people without the need to be explained, especially points 5
- Too abstract, no concrete steps that can be done by the reader at that time also to really improve productivity
Let us discuss further.
Common types of articles on the internet, there are 2: information or guidance.
If the article in the form of a guide, it should really be a guide...
... Not just reading.
(For example an earlier article should still guide)
So, a good guide article content can be used as guidelines for the handle when the reader will be doing something related to the article.
For example:
- Recipes that can be done right when they cook
- Guide to buying a used HP that can be used as a guide when buying a used HP
- How to increase labor productivity can be directly done to improve productivity
Back to the example above article.
After reading the contents of the article is about what the reader?
Whether they increase productivity?
I think they immediately close the browser tab without doing anything that could increase productivity, then immediately forgot it in 10 minutes.
One more thing you need to remember:
The article weighs always long, but long articles do not necessarily weigh
There is a fatal mistake that is often made by the author of the content, the writing too much ado because they want to get a certain number of words.
This is because the said article length = good for SEO.
But the important thing is actually not its length, but its weight.
Here are two examples of the composition of the article:
Articles A vs B
- A article only made to achieve a certain number of words without benefits
- Article B made to educate. Through the process of detailed research and planning so that the results are "fleshy"
To make the article and you want to-not-would have to be an expert in the topic you raise, if not then you will produce articles A.
That's why doing research before writing an article.
Tips
Type of blog is the best article for a tutorial article whose contents can be applied directly by the reader. Articles such as this proved to get an average level that is greater than the share of information or news article.
If you have a business, then the article guide / tutorial will also enhance the reputation and the confidence level of prospective clients.
6. Find and use LSI keywords
We entered into
a technical SEO.
Because basically we discuss an SEO article, is one of the most powerful tips to create keywords that could get high rankings.
There are two benefits of using LSI keywords:
Because basically we discuss an SEO article, is one of the most powerful tips to create keywords that could get high rankings.
There are two benefits of using LSI keywords:
- Get ranked for many long tail keywords
- Increasing the relevance and ranking for the major keywords
For those of you who have never heard this term, let us first discuss...
... What is LSI?
In short, LSI (Latent Semantic Index) is a feature that was adopted by the search engines in order to understand the intent of the article.
Eg "Apple".
The term Apple could be ambiguous between fruit or company name, but the search engine is able to distinguish between the fruit and which are the company by reading the words that surround the main word.
... What is LSI?
In short, LSI (Latent Semantic Index) is a feature that was adopted by the search engines in order to understand the intent of the article.
Eg "Apple".
The term Apple could be ambiguous between fruit or company name, but the search engine is able to distinguish between the fruit and which are the company by reading the words that surround the main word.
But what LSI relationship with
SEO?
Instead of using SEO techniques earlier times, where we repeat the keywords to achieve a certain percentage, takes advantage of LSI to tell the search engine that our articles are relevant to the desired user.
As a result, your rank will be better.
This technique is also so much more powerful than the old school SEO (keyword density) because we did not do a lot of repetition of the same keywords.
Not only that.
You will also get ranking for different keyword variations LSI.
Looking for LSI keyword is not difficult. Do a search on Google with your main keyword.
In this example, I use "learn the guitar".
Scroll to the bottom. you will find this:
Instead of using SEO techniques earlier times, where we repeat the keywords to achieve a certain percentage, takes advantage of LSI to tell the search engine that our articles are relevant to the desired user.
As a result, your rank will be better.
This technique is also so much more powerful than the old school SEO (keyword density) because we did not do a lot of repetition of the same keywords.
Not only that.
You will also get ranking for different keyword variations LSI.
Looking for LSI keyword is not difficult. Do a search on Google with your main keyword.
In this example, I use "learn the guitar".
Scroll to the bottom. you will find this:
These are
different variations that you can use the LSI.
You need to consider now is used. Remember... we create articles that human-friendly, so do not use this keyword carelessly.
Your sentences should be natural, to use good grammar.
You also do not need to use these keywords exactly "studied classical guitar", "learn guitar beginner", and others.
Using the most is enough, the important sense.
You need to consider now is used. Remember... we create articles that human-friendly, so do not use this keyword carelessly.
Your sentences should be natural, to use good grammar.
You also do not need to use these keywords exactly "studied classical guitar", "learn guitar beginner", and others.
Using the most is enough, the important sense.
7. Make checks grammar and spelling
It
sounds very trivial, but in fact is very important...
... Especially since in Indonesia we very rarely use standard language in everyday life.
As a result, even on news websites too many errors.
Trivial indeed, but when an error occurs writing the article you immediately get the impression unprofessional. This is dangerous.
Imagine if you visit a website that sells products worth USD 10 million, but it turns out there are many errors in the content writing.
... Especially since in Indonesia we very rarely use standard language in everyday life.
As a result, even on news websites too many errors.
Trivial indeed, but when an error occurs writing the article you immediately get the impression unprofessional. This is dangerous.
Imagine if you visit a website that sells products worth USD 10 million, but it turns out there are many errors in the content writing.
How
can be taken seriously, writes wrote not incompetent.
The problem again:
For articles in Indonesian language we do not have software that can check for grammatical errors (grammar). We can only check spelling.
So the only solution is to manually check.
Perform the steps as follows:
The problem again:
For articles in Indonesian language we do not have software that can check for grammatical errors (grammar). We can only check spelling.
So the only solution is to manually check.
Perform the steps as follows:
- Write your article to completion without inspection
- Read your article with sound (not in the liver)
- Fix every sentence sounds strange when spoken
The most important point at number 2.
There are 2 reasons...
First, because if you read the hearts of the little mistakes will be overlooked.
Secondly, I believe that this must happen, in your article will appear LOT sentences sound strange when spoken. This anomaly will appear when the article is read by the voice.
When reading, imagine you're presenting in public or telling a story with your friends (depending on the type of article).
8. Perform on-page optimization SEO Other
Again,
because we write for a website then there are the principles of SEO that we cannot
leave just like that.
I accidentally put it in the back because it is a new SEO should be considered after your article is finished and inspected. Not before and while writing.
The process is not long, but tolerable effects.
I accidentally put it in the back because it is a new SEO should be considered after your article is finished and inspected. Not before and while writing.
The process is not long, but tolerable effects.
Meta description
Meta description will occasionally appear in search results as a summary of your article. This could increase the clicks to your website if used properly.
Caution:
The biggest mistake in writing the meta description is piling too many keywords.
Actually, no need to include keyword....
... But if you really want to write the keyword, not more than 1.
Most important is the technique of writing how you can invite potential readers to visit your website.
Meta description will occasionally appear in search results as a summary of your article. This could increase the clicks to your website if used properly.
Caution:
The biggest mistake in writing the meta description is piling too many keywords.
Actually, no need to include keyword....
... But if you really want to write the keyword, not more than 1.
Most important is the technique of writing how you can invite potential readers to visit your website.
URL
Generally, website URL will appear automatically, is made the same as the title of your article. But some people (like me) prefer to use a modified URL.
Tips in writing URL:
Generally, website URL will appear automatically, is made the same as the title of your article. But some people (like me) prefer to use a modified URL.
Tips in writing URL:
- Contains main keyword
- Not too long
- Try not contain prepositions
Image
Articles without the boring image.
Just because as writing articles, then you feel no need to include a picture. Either because I was lazy or other reasons.
Do not also just to decorate.
Pictures in the article to explain difficult concepts explained only by writing.
Looking further, these benefits the image in the article:
- So a higher reading level (article read more)
- Share to FB and Twitter increased 216% and 110%
- Retweet number increased by 35%
- The number of shares in Facebook increased by 85%
In HTML, use
the ALT attribute for the image. If
it relates to the drawing, use LSI keywords in ALT.
Links to other pages and to other websites
If possible, include internal links to other articles related to the topic you are writing the article because it will improve the structure of the website.
In addition to internal links, links to other websites are also very important.
9. Distribution of content
On the same day when you publish the article,
there are millions of other articles
were also published.
Your article will not be found if not promoted.
So do not settle after the first published articles.
Not enough to make quality content, then abandoned. You must distribute the articles you have written recently.
Even websites that have been consistently successful in promoting its contents.
The exact distribution will increase the number of visitors to many times.
Your article will not be found if not promoted.
So do not settle after the first published articles.
Not enough to make quality content, then abandoned. You must distribute the articles you have written recently.
Even websites that have been consistently successful in promoting its contents.
The exact distribution will increase the number of visitors to many times.
Revenue distribution
There are some basic tips that you can do to market their content:
- Tell others on social networking and community websites (forum). Do not spam, do it only if there is a need for relevant info
- Install the share button on each article for easier reading sharing articles
- Tell it to your Twitter account to discuss similar topics
The three tips above
are only the most basic.
So that I can convey information. may be useful for you. Thank you for reading our article about How to Write Good Articles for Website in order to Get Rank 1 in Google
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